& Nbsp; & nbsp; & nbsp; through official US confirmation Nike, Beijing Customs has seized 31 pairs of fake Nike shoes, is infringing goods. This morning, the Beijing Customs announced that at this year seized infringement cases since the first article of footwear.
& nbsp; & nbsp; & nbsp; & nbsp; According to Beijing Customs statistics, since the beginning of this year, has seized various types of 12 cases suspected of infringing intellectual property rights. Since this year, it has been protected, "Pfizer", "Sony", "Lancome" "Montblanc" and other famous international brands trademark.currently no exact release date, we will continue to pay attention to.
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& nbsp;[Chinese shoes Network - Brand News] ushered in two consecutive quarters of growth inflection point, Nike (stores) also started to increase inventory liquidation efforts. March 4, there is news t hat this year, Nike plans to open 40-50 factory stores, far more than in the past this scale, while the newly opened factory store will expand to second and third tier markets, discount efforts to maintain the 3-4 fold .
Prior to Nike, the world's disclosure of earnings data show that since the third quarter of fiscal 2012, Nike's order growth in China has been slowing down, or even a decline for two consecutive quarters; and industry insiders believe that the current inventory liquidation has become the industry issues, while low prices to clear inventory of Nike, will lead the domestic sports brand inventory liquidation further delay.
force factory store
Although the factory shop has long been, but in the face of heavy pressure on the sto Cheap air jordan 12 ovo ck, factory shop seems to become a major sports brand inventory liquidation "straw".
According to Li Ning (stores) before the announcement, as of June 30, 2012, the number of stores has reached its factory 271, and said it would continue to expand the scale of the factory shop; while another local sports brand Anta said, face retail channel high inventory risk, the company has taken a number of measures to rapid response, including the opening of the factory stores and discount stores in the country, to help clean up the postseason inventory.
As a leading sporting goods Nike in this inventory liquidation seems not escape. According to Nike insiders, China, will open this year 40-50 self factory stores, larger than in the past, the coverage wi cheap jordans for sale ll also extend to the second and third tier cities.
Nike 2012 fiscal year based on the information disclosed in the announcement, as of May 31, 2012, the Nike brand Direct factory stores (factory store) in the US market has 156, including the Chinese market, including the international market, straight Camp size is 308 factory stores.
Unlike the US market, Nike in China's "factory store" in addition to the self, there are some agents operating stores; In Beijing, for example, about a dozen factory stores, but in addition to the two Malian alley and Youth Road Direct stores Nike factory store, other stores are mainly agents.
This means that if the rumors Nike factory stores this year to open 40-50 hotels in China, and is self-employed store Retro jordans for sale come true, and that the scale of the Nike factory store in China will be far more than in the past, after all, in the global market (excluding United States), only more than 300. However, Nike factory store in China and plans to open a specific size, reporters repeatedly confirmation, Nike China has not responded.
Investment Advisor in light industry researcher Xiong Xiaokun that although Nike factory store China the scale of investment is not known, but it went very great pressure on stocks, "Nike has joined the army to clear inventory," through various channels will become clear inventory The current focus.
weak Chinese market
In sweeping China's "stock plague", the Nike also injured, and even began to drag on global performance.
Nike f Cheap air jordans for sale iscal 2013 second quarter results, revenue in China fell for the first time, as much as 11 percent to $ 577 million, and the entire first half of fiscal year 2013, revenue of 1.149 billion US dollars in China, fell 2 %. In the year 2012, Nike global market, Chinese and European market weakness, but other markets are growing.
Xiong Xiaokun said in recent years, staking, expansion is the main competition means many sports brand, Nike is no exception. On this basis, China's sportswear industry gradually showing status of oversupply, although Nike has a strong advantage in brand, distribution capabilities, but still could not escape the high inventory problem.
"in China is still the focus of our inventory management", during an investor conferenc cheap foamposites e on the second quarter, Nike Chief Financial Officer Don Blair said the company is working to reduce inventory problems in China, mainly to increase the discount rate, reducing futures orders via and other measures.
Nike publicly available data, China, futures orders for shoes and other sporting goods, already fell for two consecutive quarters in which the first quarter of fiscal year 2013 futures orders fell 5 percent, futures orders for the second quarter fell 6 percent, decline widened.
face downward performance trend, rumor factory shop will undoubtedly increase the awareness of Nike inventory liquidation speculation.
Nine Camp Consulting Managing Director Shao Ligang believes Nike factory store opened to increase the implementation of cheap jordans for sale mens channel sink, may have two purposes, one is to solve the inventory problem, after all, in the sporting goods market downturn, Nike's stock also increase; another purpose may be to probe second and third reaction channels, currently in second and third tier market, mainly domestic sports brands dominate. Nike currently no large-scale operations, such signals may also just a temptation.
He also said that if Nike implement channel sink, especially if the price can be lower, the impact on the domestic sports brand is still quite large. He explained that the past two years, Made in China of Nike and Adidas products began to decrease, the two companies are turning to overseas markets, its cost advantage relative to domestic sports brand are more obv Retro jordans for sale ious; however, the implementation of low-cost, then the first line of Nike sales and brand will be affected, so Nike product differentiation might go the route.
However, the key way sports Consulting Ltd. CEO Zhang believes that the Nike factory store opened in second and third tier cities, the main purpose is to solve the inventory problem, rather than a channel sink.
"In fact, Nike has entered the second and third line very early market, so we can not say that is the channel sink." Zhang said that in the first-tier cities, Nike has had some factory stores, but size is not large, the main because big discount factory stores, the brand influence have hurt, after all first-tier cities, and the second and third tier urban consumers demands are cheap jordan shoes for men different, which is relatively sensitive to price, "In the second and third tier cities to open factory store, but to solve the stock offer a hole. "
impact of domestic brands
For Nike adjustments, domestic sports brand may be "very hurt."
"Nike has a strong brand, if you take low-cost strategy, inventory liquidation will affect the progress of local brands." Zhang said that some second-tier brands may face a crisis of survival.
It is understood that due to intense brand competition, industry overcapacity, channel inventory accumulation serious, including Li Ning, Anta and other six major domestic sports brand, it has already started to adjust channel and business model, in 2012, the major brands have ranging from the size of closed shop adjustment.
Meanwhile, the major domestic brands began to adopt a flexible procurement model, rather than blindly pursue the scale of growth, the initiative to adjust the size of orders, production orders are not canceled part to strengthen replenishment, retail and channel partners to strengthen the capacity of the terminal, thereby reducing channel inventory pressure.
In this case, the major domestic brands of ordering data, have different rate decline. In addition to Li Ning because orders will no longer publish data fell outside, Anta 2013 third quarter order book was recorded by 10% -20% decline in second-quarter orders Xtep will fall 15% -20%, 361 degrees 2013 In the spring / summer order book fell 23%, Pick orders in the second quarter orders fell 20% -30%.
But to take measures in the major clean-up inventory, while local brands, Nike and other foreign brands are also overweight Sale.
March 4 afternoon, the reporter visited Beijing Maliandao Nike Factory Store (renamed as seasonal promotions shop) found a Nike men's wear store a minimum of up to 199 yuan, while the sneakers as low as 249 yuan. Meanwhile, the factory store promotional activities underway, "the audience 8.5 fold shoes Pack 2, three 8-fold."
a clerk told the reporter, the original goods here, has played five fold, promotions, etc. Then fold on fold. When asked what the factory stores and discount stores are not at the same time, the clerk said the store discounted products relatively less, after all, not so big discount efforts.
According to industry sources, with the exception of Li Ning, Anta and other, other brands mainly in the following second and third tier cities, the current first-line market competition, Nike and other brands if the channel sink, and then strengthen the price advantage, it will impact local brands .
Shao Ligang that the domestic sports brand after ten years of rapid development, has reached a turning point adjustment, economic situation and consumer downturn, but is exposed only accelerated the problem. "If you do not make adjustments, the pattern does not change Yahuo, only temporarily clean up inventory, inventory or meeting coming back." (Chinese shoes Network - the most authoritative and most professional Footwear News)
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